Projects > Landing Page Designs

Landing Page Designs

The Plan

Analyze current client landing pages, design new pages to increase conversion rates.

Why Build It?

By tracking actions, known as "conversions," you'll know which ads, keywords and campaigns bring you business. This helps you invest more wisely in the best ones and ultimately, boost your return on investment (source: Google Adwords).

Tools Used

  • Axure (used to quickly mock up web pages)

Process

  1. Research current landing page design techniques
  2. Analyze client landing pages
  3. Brainstorm designs
  4. Create mock ups
  5. Present to client
  6. Review feedback and develop

Problems Encountered

The biggest issue with this project was attempting to communicate with a client whom was ambiguous for what he was looking for. I was able to work with this client by creating high level landing page mockups with varying color schemes, depth, and structure until he reached a point where he was able to make a decision on the page style he liked.

Execution

Landing Page Design Presentation

The client presentation I created can be seen at this link (includes design implementation explanations)

http://1drv.ms/1surUmN

Example landing pages I designed can be seen below: